NFL logo painted on turf
The NFL is a crucial part of cable TV
  • Disney, Fox, and Warner Bros. Discovery are teaming up to launch a sports streaming service.
  • This isn't going to be second-tier content like on ESPN+. It's the big one.
  • It could end up killing cable TV.

Disney, Fox, and Warner Bros. Discovery are preparing to launch an "all-in-one premier" sports streaming service that will bring a huge chunk of cable TV's marquee sports to a direct-to-consumer offering.

Each company would own one-third of the new joint venture, which they plan to launch later this year.