Tyler Le/Insider
- Apple has yet to make its mark when it comes to generative AI.
- Tim Cook has tried to reassure shareholders the company is committed to AI innovation.
- A shareholder told The Wall Street Journal Apple hadn't made a "big splash," in the space, however.
Apple is moving more slowly on developing generative AI products than some of its Big Tech peers, leaving investors wondering when, or if, it will go all in on the technology.