Apple's car prototype was internally called the 'Bread Loaf' because of its shape: Bloomberg

Wed, 03/06/2024 - 23:55

Apple CEO Tim Cook wears sunglasses and smiles as he attends a sports game. — Apple CEO Tim Cook was reportedly impressed by the Apple car demonstration, though it was highly scripted and not representative of the technology his team had on hand, per Bloomberg.
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Apple employees called the design of their first electric vehicle the "Bread Loaf," per Bloomberg.
The minivan was tested in 2020 by executives as part of Apple's secret "Project Titan."
CEO Tim Cook appeared impressed, but the "Bread Loaf" wasn't always viewed in a positive light, per Bloomberg.

Apple employees working on the tech giant's first electric car built a prototype in 2020 that they called the "Bread Loaf," a name that was at times used disparagingly.