Undefined Undefined/Getty Images
- Extended reality is bringing immersive, personalized workout experiences to the fitness industry.
- Leaders at four fitness brands told BI their extended-reality services helped them reach new users.
- This article is part of "Build IT," a series about digital tech and innovation trends that are disrupting industries.
In the summer of 2018, Rachel Z., who goes by the alias OtterWorldly online, started streaming herself playing the mixed-reality fitness game "Beat Saber."
Videos showcase her virtual saber skills as she slices digital blocks to the beat of songs such as Blackpink's "Kill This Love."