Tech Insider
Temu app in the App Store reflected in videos of Temu consumers
Temu sells a wide assortment of goods at low prices.

STEFANI REYNOLDS/AFP via Getty Images

  • Temu reportedly spent nearly $2 billion on ads on Meta last year, per WSJ.
  • The Chinese ecommerce platform has made a splashy entrance into the US.
  • Analysts say it's likely losing money on every sale thanks to hefty marketing spend. 

Temu reportedly spent nearly $2 billion on ads on Meta in 2023.

Tags
Retail, Temu, China, eCommerce, Shopping, meta, Advertising, trending-uk
Source
Temu spent so much on Meta ads that staffers joked they should thank the compan…