woman getting her hair dyed in a salon
A hair styling TikTok stunt has become a cautionary tale for entrepreneurs (stock image).
  • Hairstylist Alfredo Lewis fixes hair disasters and has gained 1.4 million followers on TikTok.
  • He faced criticism after a client was disappointed with her results and complained publicly.
  • It highlights the miscommunications and high expectations that can arise from this kind of content.

TikTok can blur the lines between influencer and customer — and when it does, things can go sour quickly.

Alfredo Lewis recently found this out when an influencer said she left his salon feeling disappointed and unheard after he offered to fix her bad dye job for free.