Tech Insider
A composite of images taken from TikTok which show a visibly upset woman alongside a caption which asks how people working a 9-to-5 job have time for their life.
A young woman was upset about her first 9-to-5 job after college.

TikTok: @brielleybelly123, Brielle

  • TikTok's growth stalled in the final quarter of 2023 and even went into reverse in the US.
  • Many young users have signed on to the short-form video app since its launch in 2016.
  • Those core users are entering their 20s now and getting busy with other obligations.

By one important measure, TikTok didn't grow in the final quarter of 2023. In the US, it actually went into reverse.

This is shocking for an app that has experienced rocket-ship expansion since the Chinese tech giant ByteDance launched it in 2016.

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Tech, tiktok, adulthood, app-usage, youtube, facebook, Instagram, social-media, online-video, Analysis, andy-kiersz, bi-graphics
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TikTok's growth rate has collapsed. 'Life' may be getting in the way for its yo…