A picture taken on February 27, 2023 shows new mobile phones on Chinese company Xiaomi stand at the Mobile World Congress (MWC), the telecom industry's biggest annual gathering, in Barcelona.
New mobile phones developed by Chinese company Xiaomi at the Mobile World Congress in Barcelona.
  • Apple's share of the global smartphone market shrank nearly 10% in the first quarter of 2024, IDC reported.
  • While the iPhone maker is still a force to be reckoned with, other rivals are gaining ground.
  • Here are three of Apple's biggest competitors.

Apple is no longer the undisputed top dog of the smartphone world.

So who are Apple's biggest rivals and the rising threats trying to eat its lunch?