Apple Vision Pro
Apple's Vision Pro has struggled to gain traction since its launch in February.
  • Apple wanted all eyes to be on the Vision Pro when it launched.
  • There's a lot more excitement about its plans with AI instead.
  • A report about AI chips coming to next-gen Macs helped boost Apple's stock by $112 billion.

Two months ago, Tim Cook was busy marking Apple's bold new vision of the future with the launch of expensive nerd goggles. He might want to reconsider where the company's real future lies.