Tech Insider
Taylor Swift performs at Accor Stadium on February 23, 2024 in Sydney, Australia.
Taylor Swift performing in Sydney.

Don Arnold/TAS24/Getty Images

  • Taylor Swift is back on TikTok despite a feud between the app and her label Universal Music Group.
  • The artist's song catalog returned a week before her new album rolls out.
  • Swift's reemergence shows that even the world's biggest stars need TikTok to promote their work.

Taylor Swift is back on TikTok.

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Media, Tech, taylor-swift, tiktok, universal-music-group, umg, Analysis
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Taylor Swift's return to TikTok shows even the world's biggest stars still need…