People experience a demo of the Apple Vision Pro headset at the Fifth Avenue Apple store on February 02, 2024 in New York City
People seem to come away impressed after they demo the Apple Vision Pro, but where's the killer app?
  • Where's the killer app for the Apple Vision Pro?
  • It can produce compelling "immersive video," but there are barely any apps highlighting that.
  • Tech analyst Ben Thompson thinks Apple may have to build amazing apps itself, then hope other developers follow.

Remember back in February, when Apple launched its Apple Vision Pro headset and there was a flurry of interest in the $3,500 goggles?