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- Apple will have to swing big at its developer conference if it wants to be seen as serious in AI.
- While Google and OpenAI revealed impressive AI assistants this month, Apple rolled out new iPads.
- All eyes will be on Apple in June at its WWDC, according to analysts.
While Apple's Big Tech competitors have announced leaps forward in the artificial intelligence space this month, the iPhone maker has instead said it's bringing consumers thinner iPads.
It's going to have to do a bit better, analysts say.