What marketers think about Google's big search and AI changes

Tech Insider : Business, Travel
Google I/O
Google I/O was packed with announcements about AI search and agents. Here are the changes that matter the most to CMOs.

Benjamin Fanjoy/Getty Images

Why Google held back a huge new AI model at its big conference

Tech Insider : Business
Google CEO Sundar Pichai talks on stage at the company's I/O conference in Silicon Valley
Google CEO Sundar Pichai talks onstage on Tuesday at the company's I/O conference in Silicon Valley.

Alistair Barr/Business Insider

Google isn't releasing its next big AI model yet, drawing groans at its I/O conference

Tech Insider : Business
Alphabet CEO Sundar Pichai at Google I/O 2026.
Alphabet CEO Sundar Pichai speaks onstage at Google I/O on May 19, 2026.

Google

Google's latest AI flex came with Silicon Valley's new favorite word

Tech Insider : Business
Alphabet CEO Sundar Pichai

Bloomberg/Getty Images

Google's latest AI numbers are huge. Here are the stats CEO Sundar Pichai just dropped.

Tech Insider : Business
Google CEO Sundar Pichai attends a press conference with Poland's Prime Minister (unseen) after their meeting at the Google Campus on February 13, 2025 in Warsaw, Poland. (Photo by Sergei GAPON / AFP) (Photo by SERGEI GAPON/AFP via Getty Images)
Google CEO Sundar Pichai.

SERGEI GAPON/AFP via Getty Images

Google has been quietly gaining AI customers, even before big releases next week

Tech Insider : Business
Vercel CEO Guillermo Rauch
Vercel CEO Guillermo Rauch

Vercel

AI made me a data center rap. Humanity may never recover.

Tech Insider : Business
Sir Mix-A-Lot performs in California.
Sir Mix-A-Lot performs in California.

Tim Mosenfelder/Getty Images

'Something that was very expensive is now available to everybody': Why AI could change software for the rest of us.

Tech Insider : Business, Technology
Three women, standing between two rows of filing cabinets, are consulting file cards and collecting information for the preparation of the new 'All Canadian Atlas', Ottawa, Ontario, Canada, 1959.
You may end up coding at your job — even if you never think you're coding.

NFB/Getty Images

A new fault line has emerged inside Google: The Claude haves and have-nots

Tech Insider : Business
Google DeepMind CEO Demis Hassabis speaks at the World Economic Forum
Google DeepMind CEO Demis Hassabis.

WEF

Target has a warning if you use Google's AI to shop

Tech Insider : Business
A cart attendant pulls a line of red carts toward the front doors of a Target store.
Target changed its online terms and conditions to allow shopping through third-party AI agents.

Bloomberg/Getty Images

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