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- Gen Z is reviving Golden Goose sneakers, valued for their shabby chic design.
- Critics question the appeal of the distressed look, but fans love their comfort and style.
- Golden Goose's popularity is rising, with the company valued at €3.3 billion ahead of its IPO.
Golden Goose sneakers were condemned as "cheugy" a few years ago. But Gen Z is bringing them back.
Young people have developed a taste for the shabby chic design of purposefully dirty-looking Golden Goose shoes, which can set them back $500 or more.
On Net-A-Porter, the most expensive Golden Goose shoe costs just over $1,000, while the cheapest is $420.