How to price sponsored posts as a college athlete and more NIL takeaways from an influencer-marketing presentation

• Rachel Maeng Brown is a former NCAA rower who now works with student-athletes at her firm Gen Agency.
• The agency has provided NIL education and consulting to college athletes, collectives, and schools.
• Brown shared a presentation with five strategies to help athletes price and negotiate brand deals.

Knowing your worth is a struggle many college athletes face now that they can make money from their name, image, and likeness, known as NIL.

To help athletes understand their value, influencer-marketing-and-production company Gen Agency has been educating and consulting college athletes on NIL.

"Our big focus is creating a sustainable NIL marketplace at each university," Rachel Maeng Brown, the founder and CEO of Gen agency, told Business Insider.