Thomas Barwick / Getty Images
- HIFIs are people who are high income, financially insecure.
- They're predominantly made up of millennials and Gen Zers who want to exude wealth.
- However, lifestyle creep and inflation could be hurting their financial futures.
Many Americans want to look wealthy. And to do that, some are taking inspiration from their favorite celebrities, or hoping to keep up with rapidly changing trends. Either way, they're spending a fortune.