Planet Fitness is ditching the $10 membership it has had for 26 years, and hiking basic prices by 50%

• Planet Fitness is hiking the price of its Classic Card membership plan by 50% to $15 a month.
• It had held the price at $10 for 26 years, which would be worth around $19 in today's money.
• The price increase will be introduced in the summer and will only apply to new members.

Planet Fitness is hiking the price of its basic membership plan by 50% after holding it at $10 a month for 26 years.