Shaquille O'Neal says the stakes are high for Reebok as it eyes a return to basketball: 'If this doesn't work, everyone's leaving'

• Reebok was once one of the NBA's leading brands.
• Legends of the game like Allen Iverson, Dominique Wilkins, and Shaquille O'Neal all sported Reeboks.
• The brand has now partnered with O'Neal to try to regain its status in the sport.

In the 1990s, Reebok was one of basketball's leading brands.

From Dee Brown's iconic slamdunk contest win in his Reebok Pumps to Allen Iverson's first signature sneaker, the "Question Mid," the brand was once at the center of the sport.

But fast-forward to 2024, and Reebok finds itself a long way behind the likes of Nike, Adidas, and Jordan.