Shaquille O'Neal says the stakes are high for Reebok as it eyes a return to basketball: 'If this doesn't work, everyone's leaving'

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Shaquille O'Neal
Shaquille O'Neal.

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FTX is hoping to claw back the millions of dollars spent on celebrity promotions including Shaq and Naomi Osaka

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Sam Bankman-Fried arrives at court wearing a suit, and Shaquille O'Neal wears a purple suit and tie while watching a basketball game.
Sam Bankman-Fried and Shaquille O'Neal.

Michael M. Santiago/Getty Images; Megan Briggs/Getty Images

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