Shriya Bhattacharya
- TikTok is testing 60-minute videos, challenging YouTube's long-form content domain.
- TikTok has gradually increased its maximum video length to 10 minutes for all users.
- Longer videos may shift viewership from streaming services such as YouTube.
TikTok is giving some users the option to upload 60-minute videos to the platform. That could spell trouble for YouTube and other streaming giants.
The pilot was first publicly spotted by the social-media analyst Matt Navarra. TikTok confirmed the feature to TechCrunch on Thursday.