Google CEO Sundar Pichai sits on gray armchair and gestures with both hands while giving a speech.
Google CEO Sundar Pichai. His company is using more AI-generated answers — which raises concerns.
  • Google is shifting to AI-generated answers for search queries to keep users on its site.
  • This shift raises concerns about the reliability of AI answers and the impact on web traffic.
  • The move risks disrupting Google's ad revenue model and the broader internet ecosystem.

Google is the internet's gatekeeper. You ask it a question, and it sends you to a site on the internet that can answer that question for you.