Who's buying Apple's iPads?

• Apple's new iPad lineup debuted on May 7 with flashy new features.
• The new iPad Pro has a powerful M4 chip, but it's unclear who's buying iPads these days.
• Both analysts and owners suggest that the upgrade cycle might be to blame.

Apple launched its latest iPads earlier this month with great fanfare and a host of new bells and whistles.

While it's clearly a move to update the product line and invigorate customers, it's also led many to ask: Who's actually buying new ones?