The Apple products that define Tim Cook's era

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Tim Cook waving
Tim Cook became the Apple CEO in 2011.

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Who's buying Apple's iPads?

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Apple iPad event Magic Keyboard
The new iPad Pro comes with an OLED display and a powerful M4 chip.

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Samsung just released a 43-second response to the 'crush' ad Apple was lambasted for last week

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Young woman in white shirt and ripped jeans sits in dim room playing guitar.
Samsung ad responds to Apple's "crush" spot.

Samsung

Apple sells 4 different types of iPads — here are the latest models you can buy

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A group of iPad Air models.
Apple just launched new iPad Pro and Air models.

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Everything we know about the new iPad Pro, iPad Air, Apple Pencil Pro, and how to order

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The Apple 'crush' ad for the new iPad wasn't bad, actually

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a squishy ball being crushed for an Apple ad
A stress ball gets crushed by a hydraulic press in Apple's latest ad. Yes, it was shocking to some, but the backlash was extreme.

Apple

Apple pulls iPad ad that it says 'missed the mark'

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Tim Cook about to be crushed by a hydraulic press
Apple has apologized for its ad that showed art supplies getting crushed in a hydraulic press. CEO Tim Cook shared it online before facing withering criticism.

Justin Sullivan/Getty Images; iStock; Rebecca Zisser/BI

It's possible to spend over $3,000 now for a maxed-out iPad with all the bells and whistles

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Apple ipad pro
The new iPad Pro is now available to order online.

Apple

Apple just unveiled new iPads — including Pro models with OLED screens for the first time

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Apple iPad evenet
The new iPad Air and iPad Pro were announced on Tuesday.

Apple

The best iPads in 2024

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