Athletic Brewing Company
- The CEO of Athletic Brewing, Bill Shufelt, feels that the term "sober" is outdated.
- "Why does there have to be a word for when you're not consuming" alcohol, Shufelt asked.
- The CEO, who is in the alcohol-free beer business, argued for terms that allow for more flexibility.
Bill Shufelt gave up alcohol over a decade ago and cofounded a non-alcoholic beer company several years later in 2017.
Now, Athletic Brewing is reportedly the most popular non-alcoholic beer brand in the US, according to NielsenIQ data.