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A day in the life of the CEO of Athletic Brewing, from living room burpees to British murder mysteries

Tue, 01/20/2026 - 05:54

Tech Insider : Business

Bill Shufelt — Bill Shufelt, the CEO and co-founder of Athletic Brewing, started the brand after he quit alcohol and saw a market for N/A beer.
Athletic Brewing Company

health, Careers, as-told-to, power-hours, athletic-brewing-company, non-alcoholic-beer, Sober

Athletic Brewing CEO explains why he feels the term 'sober' is outdated

Mon, 06/03/2024 - 15:12

Tech Insider

Bill Shufelt — The CEO of the leading non-alcoholic beer brand said the term "sober" is outdated.
Athletic Brewing Company

Retail, Alcohol, Sober, athletic-brewing-company, CEOs

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