I'm a San Francisco bar operator. Young tech bros are going sober — but they still want to sip on mocktails

Tech Insider : Business
Rye Cocktail Bar operator Greg Lindgren is pictured.
Greg Lindgren co-owns 15 Romolo, The Cordial, Rye Cocktail Bar, and Rye on the Road.

Greg Lindgren

I'm the CEO of a mocktail company. I embrace the art of puttering and balance the 'yucky' part of business with creativity.

Tech Insider : Business, Environment
the CEO of Mingle Mocktails poses with her product
Laura Taylor.

Mingle Mocktails

This as-told-to essay is based on a conversation with Laura Taylor, the 54-year-old founder and CEO of Mingle Mocktails, based in Berwyn, Pennsylvania. The following has been edited for length and clarity.

I'm 68 and work out 5 days a week. I lost over 120 pounds after getting sober.

Tech Insider : Business
A photo of a man before and after dramatic weight loss
Glen Wagner before and after losing 120 pounds by eating healthy, getting sober, and working out.

Courtesy of Glen Wagner

The new vacation flex? Waking up without a hangover.

Tech Insider : Travel, Business, Technology
A cocktail in front of a beach
Gen Z is driving a rise in sober tourism, and the industry is changing in response.

: ruelleruelle/UCG/Universal Images Group via Getty Images

A day in the life of the CEO of Athletic Brewing, from living room burpees to British murder mysteries

Tech Insider : Business
Bill Shufelt
Bill Shufelt, the CEO and co-founder of Athletic Brewing, started the brand after he quit alcohol and saw a market for N/A beer.

Athletic Brewing Company

I started drinking at 14, and it became a dangerous habit for more than 55 years. I'm finally sober at 70.

Tech Insider : Business, Travel
Barbara Face
From left: Barbara Face pictured as a teenager when she first started drinking, at the height of her alcoholism, and sober, as she is today.

Courtesy of Barbara Face

I didn't realize my drinking was unhealthy until I tracked it — using the old government guidelines

Tech Insider : Business
A woman drinking; notebooks
I used the CDC and NIAAA guidelines on alcohol consumption to set a goal. Tracking my drinking with clear guardrails helped me cut back by 50%.

Julia Pugachevsky

I started following the 'one and non' drinking rule. Adding mocktails cut my drinking in half and helped me lose fat.

Tech Insider : Business
Women drinking
As a social drinker, alternating boozy beverages with N/As helped me have fun while cutting back on alcohol.

Julia Pugachevsky

I finally took my dream trip to Hawaii. I'm glad I did it sober.

Tech Insider : Travel, Business
Terri Peters is wearing a lei in Oahu, Hawaii.
Terri Peters marked nearly two years sober with a getaway to Hawaii with her friends.

Provided by Terri Peters

I'm a sober mom, and I'm trying to teach my teens to avoid alcohol. I don't know if I'm getting through to them.

Tech Insider : Business
a mother and teen daughter sitting on the couch talking
The author (not pictured) is open about her sobriety with her teens.

Charday Penn/Getty Images

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