The new vacation flex? Waking up without a hangover.

Tech Insider : Travel, Business, Technology
A cocktail in front of a beach
Gen Z is driving a rise in sober tourism, and the industry is changing in response.

: ruelleruelle/UCG/Universal Images Group via Getty Images

A day in the life of the CEO of Athletic Brewing, from living room burpees to British murder mysteries

Tech Insider : Business
Bill Shufelt
Bill Shufelt, the CEO and co-founder of Athletic Brewing, started the brand after he quit alcohol and saw a market for N/A beer.

Athletic Brewing Company

I started drinking at 14, and it became a dangerous habit for more than 55 years. I'm finally sober at 70.

Tech Insider : Business, Travel
Barbara Face
From left: Barbara Face pictured as a teenager when she first started drinking, at the height of her alcoholism, and sober, as she is today.

Courtesy of Barbara Face

I didn't realize my drinking was unhealthy until I tracked it — using the old government guidelines

Tech Insider : Business
A woman drinking; notebooks
I used the CDC and NIAAA guidelines on alcohol consumption to set a goal. Tracking my drinking with clear guardrails helped me cut back by 50%.

Julia Pugachevsky

I started following the 'one and non' drinking rule. Adding mocktails cut my drinking in half and helped me lose fat.

Tech Insider : Business
Women drinking
As a social drinker, alternating boozy beverages with N/As helped me have fun while cutting back on alcohol.

Julia Pugachevsky

I finally took my dream trip to Hawaii. I'm glad I did it sober.

Tech Insider : Travel, Business
Terri Peters is wearing a lei in Oahu, Hawaii.
Terri Peters marked nearly two years sober with a getaway to Hawaii with her friends.

Provided by Terri Peters

I'm a sober mom, and I'm trying to teach my teens to avoid alcohol. I don't know if I'm getting through to them.

Tech Insider : Business
a mother and teen daughter sitting on the couch talking
The author (not pictured) is open about her sobriety with her teens.

Charday Penn/Getty Images

In my 20s, I dreamed of a wild weekend in Vegas. Instead, I went as a sober mom in my 30s.

Tech Insider : Travel, Business
Priscilla Blossom sitting on a green sofa chair in Las Vegas.
In her 20s, Priscilla Blossom dreamed of partying in Las Vegas — but by the time she made it there, she was a sober mom.

Priscilla Blossom

An expert in the risks of alcohol drank heavily for years. His 'dry by default' rule helped him drink less, lose weight, and live a fuller life.

Tech Insider : Business
Two photos of Richard Piper, before and after he started drinking less alcohol.
Richard Piper, before and after he started drinking less alcohol.

Richard Piper

I spent my first sober Christmas alone. It was the best one I ever had.

Tech Insider : Business
Wine bottles on shelves at night
The author spent his first holidays sober my himself.

DuKai photographer/Getty Images

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