A newborn baby with an empty nametag.
A stock image of a newborn baby with a "Hello, my name is..." sticker.
  • Baby naming consultants are increasingly popular, offering tailored services to parents.
  • These experts use social media platforms to attract clients and earn significant income.
  • Unique baby names are becoming more accepted, influenced by celebrity trends and social media.

Baby naming isn't what it used to be.

Gone are the days of picking a name for your new baby from an index in a book.

Now, there are baby naming consultants who rifle through popularity lists, analyze trends, and recommend the right fit for families. They can charge up to $10,000 for their services.

What was once deemed a quirk of the super-rich and famous is now becoming commonplace, with parents wanting their children to stand out and have their own unique identities.