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- Elon Musk has torched his advertising business since he bought Twitter in 2022.
- Now he would like some if it back, he tells advertisers.
- But the biggest problem advertisers have with Twitter is the guy who owns it. Hard to solve that one.
Ever since Elon Musk bought Twitter in the fall of 2022, he appeared to go out of his way to scare away advertisers from his platform, which used to generate nearly $5 billion a year from ad sales.
His anti-revenue campaign reached its peak/nadir last fall, when he literally told advertisers to "go fuck yourself."