A stock illustration of a woman sitting on a sofa and working on a laptop, with her feet up on a stool.
Deya Aliaga's business has brought in over $700,000 in revenue since it's launch.
  • When Deya Aliaga's business hit a multi-six-figure revenue, her next goal was a seven-figure year.
  • She pressured herself to work harder but found herself burned out and making less income.
  • Aliaga set boundaries around her work hours. She now calls herself a 'cozy entrepreneur.'

This as-told-to essay is based on a transcribed conversation with Deya Aliaga, 28, from Berlin, about changing her approach to entrepreneurship. The following has been edited for length and clarity.

I launched my own business, "Digital Business Manager Bootcamp," in April 2020.