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- When Deya Aliaga's business hit a multi-six-figure revenue, her next goal was a seven-figure year.
- She pressured herself to work harder but found herself burned out and making less income.
- Aliaga set boundaries around her work hours. She now calls herself a 'cozy entrepreneur.'
This as-told-to essay is based on a transcribed conversation with Deya Aliaga, 28, from Berlin, about changing her approach to entrepreneurship. The following has been edited for length and clarity.
I launched my own business, "Digital Business Manager Bootcamp," in April 2020.