Silas Stein/picture alliance via Getty Images // Thomas Trutschel/Photothek via Getty Images
- Instagram is testing a feature that makes some ads unskippable.
- YouTube has a similar strategy, which requires non-paying users to view ads before watching videos.
- Instagram's focus on new features like Reels may have helped it surpass TikTok in growth.
Quickly scrolling past AI-generated ads on Instagram that you don't care to see could soon no longer be an option.