a woman typing and texting on her phone
Gen Z and millennials share some social media preferences.
  • Gen Z and millennials are at odds over some social media, but they seem to agree on two of them.
  • Gen Z uses Snapchat and TikTok more than millennials, who use Facebook more, Emarketer data shows.
  • But they're pretty neck-and-neck on Instagram and YouTube usage, according to the report.

Gen Z and millennials have some differing preferences when it comes to social media platforms, but they seem to agree on two big ones.