Tim Cook with the apple vision pro
Apple CEO Tim Cook is pitching the Vision Pro as the next big thing, but so far it's sold slowly.
  • Don't look, Apple: There's more bad news for the Vision Pro.
  • The headset is expected to sell fewer than a half million units this year.
  • The $3,500 device likely won't sell better until a cheaper model arrives.

It's been a few months since the Apple Vision Pro launched in the US, but sales are still looking pretty lackluster.