Noplace is the hottest new app on the charts. Its founder spills on how it went viral and plans to skirt becoming a 'fad.'

• Noplace, a new social media app, tops Apple App Store charts this week.
• The app, created by Tiffany "TZ" Zhong, offers a text-based feed for Gen Z users.
• Business Insider spoke with Zhong about building a viral app and the fear of becoming a "fad."

There's a new app in town.

Noplace, a text-based feed that's like if MySpace and Twitter had a Gen Z baby, is dominating the Apple App Store charts this week.