- Chipotle CEO Brian Niccol is moving into the world of cold brew, Frappuccinos, and pumpkin spice.
- Analysts say he's a great pick for the coffee chain. He's spearheaded Chipotle's turnaround.
- Under Niccol's leadership, Chipotle has boosted sales and tapped into a huge digital market.
After just over six years at the helm of Chipotle and three years as CEO of Taco Bell, Brian Niccol has set his sights on selling something different: Coffee.