Starbucks CEO Brian Niccol explains what he's gotten wrong in his first year

Tech Insider : Business
Starbucks CEO Brian Niccol sits in a chair onstage during a Fast Company conference.
Brian Niccol spoke on Wednesday about the mistakes he has made during his first year as CEO of Starbucks.

Eugene Gologursky/Getty Images for Fast Company

Starbucks is getting the Chipotle treatment — with a twist

Tech Insider : Business
Starbucks cup wrapped in tin foil like a burrito

Starbucks; Getty Images; Tyler Le/BI

Chipotle used to be a dream gig. Then employees started singing the burrito bowl blues.

Tech Insider : Economy, Business, Environment
Chipotle signage.

Elijah Nouvelage/Bloomberg via Getty Images

Starbucks' new CEO wants you to get a brewed coffee in 'less than 30 seconds'

Tech Insider : Business, Technology
Starbucks CEO Brian Niccol
"My hope is we can get you a brewed cup of coffee in less than 30 seconds," CEO Brian Niccol said.

Starbucks

Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant

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Headshots of Starbucks CEO Brian Niccol (left) and former Starbucks CEO Howard Schultz
In an interview with Fortune, Howard Schultz (right) said there's no chance he'll return to his role as CEO of Starbucks. Instead, he emphasized faith in his successor, Brian Niccol (left).

Starbucks/Steven Ferdman via Getty Images

Starbucks' sliding sales show its new CEO has his work cut out for him

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Starbucks logo on store window.
Starbucks released its fourth-quarter earnings early on Tuesday.

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Don't expect as many Starbucks deals this year under its new CEO

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Customers order at a Starbucks in Manhattan Beach, California, on July 19, 2024.
Former Starbucks CEO Laxman Narasimhan was big on promos. His successor, Brian Niccol, is less so.

Etienne Lauren/AFP via Getty Images

Starbucks' new CEO will have the use of a private jet from California to Seattle every week to meet its RTO rules

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Brian Niccol Nasdaq
Brian Niccol, Starbucks' new CEO, will commute between Newport Beach and Seattle.

Robin Marchant/Getty Images

6 leadership lessons from Brian Niccol, the new Starbucks CEO who revived Chipotle

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Brian Niccol, CEO of Chipotle, in front of Chipotle sign
Chipotle's Brian Niccol is the new CEO of Starbucks.

Chipotle

The daily routine of Starbucks' new CEO starts with a 5:45 a.m. coffee — and it's been that way since his Chipotle days

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Brian Niccol, CEO of Chipotle.
Brian Niccol is leaving Chipotle to become the CEO of Starbucks.

Chipotle

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