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Brian Niccol said a Reddit thread of people interviewing for his company showed him that his 'Back to Starbucks' plan was working

Wed, 12/31/2025 - 00:02

Tech Insider : Business

Starbucks CEO Brian Niccol at Fast Company conference — Starbucks CEO Brian Niccol said Luckin Coffee is forcing product innovation.
Eugene Gologursky/Getty Images for Fast Company

Retail, Starbucks, brian-niccol

Brian Niccol said he wants Starbucks to feel like the coffee shop from 'Friends'

Tue, 12/30/2025 - 03:14

Tech Insider : Business

Customers leave a Starbucks Coffee shop on September 25, 2025 in Corte Madera, California. — Brian Niccol said he wanted Starbucks to feel like the coffee shop from "Friends."
Justin Sullivan/Getty Images

Retail, brian-niccol, Starbucks

Starbucks made a lot of changes in 2025. Some were great — but one was terrible.

Mon, 12/29/2025 - 05:01

Tech Insider : Business, Environment

Starbucks drink with whipped cream — A fancy Starbucks coffee drink with whipped cream
Lauren DeCicca/Getty Images

Retail, Starbucks, starbucks-cups, brian-niccol, chipotle, Frappuccino, starbucks-menu

Starbucks CEO Brian Niccol explains what he's gotten wrong in his first year

Wed, 10/15/2025 - 20:34

Tech Insider : Business

Starbucks CEO Brian Niccol sits in a chair onstage during a Fast Company conference. — Brian Niccol spoke on Wednesday about the mistakes he has made during his first year as CEO of Starbucks.
Eugene Gologursky/Getty Images for Fast Company

Retail, Food, Starbucks, brian-niccol

Starbucks is getting the Chipotle treatment — with a twist

Fri, 09/26/2025 - 05:37

Tech Insider : Business

Starbucks cup wrapped in tin foil like a burrito — Starbucks; Getty Images; Tyler Le/BI

Strategy, Starbucks, brian-niccol, tyler-le, bi-illustration, Leadership, chipotle

Chipotle used to be a dream gig. Then employees started singing the burrito bowl blues.

Sun, 08/10/2025 - 04:11

Tech Insider : Economy, Business, Environment

Chipotle signage. — Elijah Nouvelage/Bloomberg via Getty Images

Food, Discourse, economy, rebecca-zisser, Discourse, discourse-feature, discourse-freelance

Starbucks' new CEO wants you to get a brewed coffee in 'less than 30 seconds'

Fri, 12/06/2024 - 05:35

Tech Insider : Business, Technology

Starbucks CEO Brian Niccol — "My hope is we can get you a brewed cup of coffee in less than 30 seconds," CEO Brian Niccol said.
Starbucks

Retail, Starbucks, brian-niccol, CEOs, fast-food, restaurant, restaurants

Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant

Mon, 11/11/2024 - 18:39

Tech Insider

Headshots of Starbucks CEO Brian Niccol (left) and former Starbucks CEO Howard Schultz — In an interview with Fortune, Howard Schultz (right) said there's no chance he'll return to his role as CEO of Starbucks. Instead, he emphasized faith in his successor, Brian Niccol (left).
Starbucks/Steven Ferdman via Getty Images

Food, Retail, insider-news, Starbucks, howard-schultz, brian-niccol

Starbucks' sliding sales show its new CEO has his work cut out for him

Tue, 10/22/2024 - 18:14

Tech Insider

Starbucks released its fourth-quarter earnings early on Tuesday.

Spencer Platt/Getty

Retail, Starbucks, restaurants, Earnings, brian-niccol

Don't expect as many Starbucks deals this year under its new CEO

Mon, 10/14/2024 - 13:27

Tech Insider

Customers order at a Starbucks in Manhattan Beach, California, on July 19, 2024. — Former Starbucks CEO Laxman Narasimhan was big on promos. His successor, Brian Niccol, is less so.
Etienne Lauren/AFP via Getty Images

Retail, Starbucks, brian-niccol, starbucks-rewards

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