Starbucks' turnaround is showing progress. I can see why after I visited.

Tech Insider : Business, Travel
green drink from starbucks
A barista wrote "you rock" on my Iced Caramel Protein Matcha.

Katie Notopoulos / Business Insider

Leaked Starbucks org chart shows the most powerful people behind the coffee brand's turnaround

Tech Insider : Business, Technology
A close-up of Starbucks's siren logo, and its reflection in a window.
A leaked organization chart for Starbucks revealed the 10 people who report to CEO Brian Niccol

James Manning/PA Images via Getty Images

Why Starbucks is letting Brian Niccol use the company plane for more personal travel

Tech Insider : Business, Travel
Mark Wilson and Brian Niccol speak onstage during the Fast Company Innovation Festival 2025 on September 16, 2025 in New York City.
Starbucks is encouraging its CEO, Brian Niccol, to use the company jet for all his personal travel.

Eugene Gologursky/Getty Images for Fast Company

Brian Niccol said a Reddit thread of people interviewing for his company showed him that his 'Back to Starbucks' plan was working

Tech Insider : Business
Starbucks CEO Brian Niccol at Fast Company conference
Starbucks CEO Brian Niccol said Luckin Coffee is forcing product innovation.

Eugene Gologursky/Getty Images for Fast Company

Brian Niccol said he wants Starbucks to feel like the coffee shop from 'Friends'

Tech Insider : Business
Customers leave a Starbucks Coffee shop on September 25, 2025 in Corte Madera, California.
Brian Niccol said he wanted Starbucks to feel like the coffee shop from "Friends."

Justin Sullivan/Getty Images

Starbucks made a lot of changes in 2025. Some were great — but one was terrible.

Tech Insider : Business, Environment
Starbucks drink with whipped cream
A fancy Starbucks coffee drink with whipped cream

Lauren DeCicca/Getty Images

Starbucks CEO Brian Niccol explains what he's gotten wrong in his first year

Tech Insider : Business
Starbucks CEO Brian Niccol sits in a chair onstage during a Fast Company conference.
Brian Niccol spoke on Wednesday about the mistakes he has made during his first year as CEO of Starbucks.

Eugene Gologursky/Getty Images for Fast Company

Starbucks is getting the Chipotle treatment — with a twist

Tech Insider : Business
Starbucks cup wrapped in tin foil like a burrito

Starbucks; Getty Images; Tyler Le/BI

Chipotle used to be a dream gig. Then employees started singing the burrito bowl blues.

Tech Insider : Economy, Business, Environment
Chipotle signage.

Elijah Nouvelage/Bloomberg via Getty Images

Starbucks' new CEO wants you to get a brewed coffee in 'less than 30 seconds'

Tech Insider : Business, Technology
Starbucks CEO Brian Niccol
"My hope is we can get you a brewed cup of coffee in less than 30 seconds," CEO Brian Niccol said.

Starbucks

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