Starbucks' new CEO wants you to get a brewed coffee in 'less than 30 seconds'

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Starbucks CEO Brian Niccol
"My hope is we can get you a brewed cup of coffee in less than 30 seconds," CEO Brian Niccol said.

Starbucks

Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant

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Headshots of Starbucks CEO Brian Niccol (left) and former Starbucks CEO Howard Schultz
In an interview with Fortune, Howard Schultz (right) said there's no chance he'll return to his role as CEO of Starbucks. Instead, he emphasized faith in his successor, Brian Niccol (left).

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Starbucks' sliding sales show its new CEO has his work cut out for him

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Starbucks logo on store window.
Starbucks released its fourth-quarter earnings early on Tuesday.

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Don't expect as many Starbucks deals this year under its new CEO

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Customers order at a Starbucks in Manhattan Beach, California, on July 19, 2024.
Former Starbucks CEO Laxman Narasimhan was big on promos. His successor, Brian Niccol, is less so.

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Starbucks' new CEO will have the use of a private jet from California to Seattle every week to meet its RTO rules

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Brian Niccol Nasdaq
Brian Niccol, Starbucks' new CEO, will commute between Newport Beach and Seattle.

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6 leadership lessons from Brian Niccol, the new Starbucks CEO who revived Chipotle

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Brian Niccol, CEO of Chipotle, in front of Chipotle sign
Chipotle's Brian Niccol is the new CEO of Starbucks.

Chipotle

The daily routine of Starbucks' new CEO starts with a 5:45 a.m. coffee — and it's been that way since his Chipotle days

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Brian Niccol, CEO of Chipotle.
Brian Niccol is leaving Chipotle to become the CEO of Starbucks.

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6 ways Starbucks' incoming chief Brian Niccol transformed Chipotle

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Brian Niccol, CEO of Chipotle, in front of Chipotle sign
Brian Niccol, former CEO of Chipotle, has been chosen to head up Starbucks.

Chipotle

I have some suggestions for the new Starbucks CEO

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Starbucks coffee shop workers
Starbucks needs some improvements, including easier ways to order customized drinks.

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Chipotle says it's going to hike prices to help pay for new $20 per hour wage hike for workers in California

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A customer pays for their food at a Chipotle Mexican Grill restaurant on April 26, 2023 in Austin, Texas.
Chipotle said it hadn't decided yet about a price increase in California.

Brandon Bell/Getty Images

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