An Apple ad bombed in Thailand over complaints it makes the country look dated and shabby

• Apple faces backlash over an ad that critics say portrays Thailand negatively.
• The 10-minute comic short shows business partners rushing around the country.
• Thailand's Prime Minister defended its 'soft power' potential, but some social media users are mad.

Apple is facing backlash over a recent ad set in Thailand, which critics say portrays the country as backward and shabby.

The 10-minute video, uploaded to YouTube in mid-July, is part of a series of comedy shorts called "The Underdogs," and showcases Apple features and products through the adventures of four hapless business partners.