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- Apple is about to find out which future path the iPhone will follow.
- For a while now, sales of its biggest moneymaker have been declining.
- That could continue, unless Apple Intelligence proves a big hit with consumers.
What does the future of the iPhone look like? That depends on how Apple's AI plans work out.
For a while now, the outlook has been rather bleak. In Apple's last fiscal year, which ended in September 2023, iPhone sales fell to $200.6 billion from $205.5 billion the year prior.
It did see a small quarterly jump in sales in the three months after that — driven by the new phone it launches in September each year — but net sales of the iPhone look set to be down again this year.