Atlanta, Georgia, Starbucks Coffee, customer using mobile app to pay in 2023
Starbucks said it was able to grow its Rewards ranks this year by opening up mobile app perks like Mobile Order-Pay that were previously limited to members only.
  • As Americans get thrifty, retailers are turning to the tried-and-true strategy of loyalty programs.
  • Companies like Costco, Starbucks, and Dicks say rewards program members drive the highest sales.
  • Now, even Etsy and Tractor Supply Co. are trying to get in on the action.

American shoppers are running out of steam — rather, some of them are.