Salesforce challenger Zeta Global is making its biggest-ever acquisition as it looks to corner the loyalty market

Tech Insider : Business
David Steinberg Zeta Global
David Steinberg's Zeta Global is making its 17th acquisition.

Zeta Global

Costco, Starbucks, and other retailers are using a tried-and-true strategy to win over thrifty Americans

Tech Insider
Atlanta, Georgia, Starbucks Coffee, customer using mobile app to pay in 2023
Starbucks said it was able to grow its Rewards ranks this year by opening up mobile app perks like Mobile Order-Pay that were previously limited to members only.

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