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- The World Federation of Advertisers is 'discontinuing' the activities of the Global Alliance for Responsible Media.
- The decision follows an antitrust lawsuit filed by Elon Musk's X against the organization.
- WFA said it plans to contest the allegations in court, and said it is confident in its compliance.
The advertising trade group The World Federation of Advertisers told its members on Thursday that it was "discontinuing" activities for its Global Alliance for Responsible Media initiative following an antitrust lawsuit filed by Elon Musk's X against the company earlier this week.
Stephan Loerke, the CEO of the WFA, wrote in an email to members, seen by Business Insider, that the decision was "not made lightly" but that GARM is a not-for-profit organization with limited resources.