Atmosphere at the Amazon Upfront Presentation held at Pier 36 on May 14, 2024 in New York, New York.
Amazon promoted "Beast Games" at its upfront presentation in May.
  • Amazon's "Beast Games" show with YouTuber MrBeast has faced safety concerns and negative press.
  • The show, announced in March, was meant to boost Amazon's video ad sales with a $5 million prize.
  • Amazon insiders say the show was risky from the start with the streamer ceding control to MrBeast's team.

Amazon's upcoming reality show with YouTube's biggest star, Jimmy Donaldson (known online as MrBeast), was supposed to be a bold bet on the future of TV. But it's begun to turn into a massive headache for the tech giant.