LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says. | iCloud.Info

Mon, 08/19/2024 - 21:00

An employee works on a drawer of one of the leather Louis Vuitton-branded trunks for the Olympic medals — Custom LVMH trunks and medals were among myriad visible reminders of the company's Olympics presence.
Anne-Christine Poujoulat/AFP via Getty Images

LVMH poured $163 million into the 2024 Paris Olympics, designing medals and outfitting France's athletes.
Experts say that this investment is a major marketing boost for the company.
LVMH could see a return in the 2028 Los Angeles Olympic Games because the US is a major market, said one expert.

LVMH just turned the 2024 Paris Olympic Games into the ultimate luxury runway

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Retail, LVMH, summer-olympics, paris-2024, 2024-olympics, Luxury

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LVMH made a huge splash in its first big Olympics push. The retail giant should…