LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.

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An employee works on a drawer of one of the leather Louis Vuitton-branded trunks for the Olympic medals
Custom LVMH trunks and medals were among myriad visible reminders of the company's Olympics presence.

Anne-Christine Poujoulat/AFP via Getty Images

Rumors that Raygun's husband judged her Olympic qualifier are false. Here's how the viral Australian breakdancer actually got to Paris.

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rachael gunn, known as raygun, from team australia standing in front of a crowd wearing a loose green and gold polo and baseball cap. her hands are raised as if she's conducting
Rachael Gunn, better known as "Raygun" of Team Australia, competing at the Paris Olympics.

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The Australian Olympian 'Raygun' went viral for her breaking moves. Now she's defending them.

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Rachel
Rachael Gunn, better known as Raygun, competed at the 2024 Paris Olympics.

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Australian breakdancer Raygun responds to criticism and says the hate she's getting is 'devastating'

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rachael gunn, aka 'Raygun
Rachael Gunn, better known as "Raygun," at the Paris Olympics.

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The 10 most iconic moments in USWNT Olympic history

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Abby Wambach screamed and ran while being hugged from behind by a teammate after scoring the game-winning goal against Brazil in the 2004 Olympic final. Mia Hamm ran into the frame from the right with her arms outstretched and pointing.

15 record-breaking moments you might've missed at the Paris Olympics

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Simone Biles, Rebeca Andrade, and Jordan Chiles smiled on the podium together with their medals after the women's floor exercise final at the 2024 Olympics in Paris.
Simone Biles, Rebeca Andrade, and Jordan Chiles made history as the first Olympic women's gymnastics podium composed entirely of Black women.

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Paris Olympic medals contain pieces of the Eiffel Tower's original iron frame

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Gold, silver, and bronze Olympic medals from the Paris 2024 Olympics.
Medals in the 2024 Paris Olympics.

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World-record-holding American shot-putter Ryan Crouser prepared for the Olympics by eating 5,000 calories and training 8 hours a day

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Composite image showcasing Olympic track and field athlete Ryan Crouser, with a headshot alongside an action shot of him competing in shot put

Christian Petersen; Patrick Smith/Getty Images; BI

The Olympians with the most medals in history

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Split Image: Ireen Wüst smiled as she finished putting her gold medal around her neck in 2022. Michael Phelps smiled and kissed his gold medal in 2016. Larisa Latynina smiled and posed while wearing her bronze medal in 1964.
Ireen Wüst, Michael Phelps, and Larisa Latynina are some of the most decorated Olympians in history.

Richard Heathcote/Staff/Getty Images; Adam Pretty/Getty Images; STF/AFP via Getty Images

The Olympics will challenge mobile-network providers to satiate 15 million attendees' hunger for internet connectivity

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Pierre Mauroy Stadium at the Paris Olympics.
Pierre Mauroy Stadium.

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