Meta, Tyler Le/Insider
- Meta said it's shutting down its augmented-reality studio Spark early next year.
- The feature allows AR developers to make custom effects for apps like Instagram and Facebook.
- AR effects have become a mainstay of the short-video era, driving trends on TikTok and Snapchat.
Meta is shutting down its augmented-reality studio, Spark, a feature that allowed AR developers and brands to make custom effects for Instagram and Facebook.
The company wrote in a blog post that it plans to close down the feature on January 14, 2025. Spark first launched seven years ago.
The company will continue to make its own AR Effects available to users, but will remove filters created by third-party developers, it said.