A man looking frustrated during an interview
Some career advice on TikTok could be doing more harm than good.
  • The job market is tough right now, with high unemployment, layoffs, and fewer promotions.
  • But some TikTok career advice may be doing more harm, recruitment experts warn.
  • Experts recommend authenticity and enthusiasm over misleading tactics and generic applications.

TikTok is full of people eager to share their advice on everything from dating to health to workplace etiquette.

But a flurry of recruitment experts Business Insider spoke to warned against heeding every nugget of advice posted on the app.