Apple store Shanghai
Analysts aren't sold on this new Apple project.
  • Apple is developing a tabletop robot with a large display and robotic arm, Bloomberg reported.
  • Siri would control the device, which could tilt itself to focus on a specific person, for instance.
  • Some analysts are skeptical, comparing it to Meta's Portal and Amazon's Echo.

It looks like Apple is pushing ahead with another new product as it continues to work out how AI will boost its booming ecosystem.