Uber Ads just became a $1 billion business — and it has plenty of room to grow

• Uber announced on Tuesday its ad business had hit a $1 billion annual run rate.
• Launched in 2022, Uber Ads offers formats on apps, emails, cartops, and in-car tablets.
• Uber Ads sees further growth potential in areas such as programmatic, measurement, and playable ads.

Uber on Tuesday said its ad business had achieved a net revenue annual run rate of $1 billion, hitting precisely on schedule the goal it set two years prior.