Tim Cook with the Apple Vision Pro at an unveiling event
The Apple Vision Pro needs a killer app.
  • The Apple Vision Pro has been out for six months.
  • We're still waiting for a killer app for the $3,500 headset.
  • The longer we wait, the harder it's going to be for Apple to succeed with this thing.

Did you know that Apple Vision Pro has been on sale for more than six months?

It's OK. I forgot too.

That's because the consensus that formed fairly quickly after the device got into the hands of regular people — not Apple-approved influencers and critics — seems to have held up: Very cool tech! Don't really know what to do with it.