ESPN Bet has big ambitions and a tough outlook as it launches in New York and aims to gain share in sports betting

Fri, 09/27/2024 - 09:58

Betting is an increasingly big part of ESPN's growth strategy, its executives have said.

Budrul Chukrut/SOPA Images/LightRocket via Getty Images

ESPN Bet just launched in New York, a few weeks after football season began.
The nascent sportsbook is hoping to regain the momentum it lost after its big launch.
But analysts say toppling FanDuel and DraftKings is a long shot for ESPN's betting app.

This story was originally published on September 4 and has been updated after ESPN Bet fully launched in New York on September 27.

As Frank Sinatra famously sang of New York: If you can make it there, you can make it anywhere.