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- Some Gen Alpha kids are into minimalism and decluttering.
- They value sustainability and quality thanks to better environmental awareness, experts said.
- They are still likely to be a generation of big spenders — but discerning ones.
Tweens are coming for wasteful consumerism.
Some Gen Alpha kids are taking a stand against buying too much stuff — and dragging their parents along for the ride.
"They do decluttering missions," said Yuriy Boykiv, the CEO of the e-commerce accelerator agency Front Row Group, who has two children aged 10 and 12.
They "don't have a lot of stuff," he told Business Insider.